How to Find Your Sweet Spot

Sweet Spot: The Intersection of Passion, Talent, & Economic Opportunity, Marelisa Fábrega

Sweet spot. You have one... You can do something in a manner that no one else can. Max Lucado "The Cure for the Common Life"

“The problem isn’t that we aim too high and fail, it’s that we aim too low and succeed.” — Sir Ken Robinson

I was recently at a Strategic Planning session where, of course, one of the exercises was to work on the company’s “Sweet Spot”. An unexpected, off-the-cuff sexual innuendo caused the room to explode into hysterics. Thankfully, someone had the good sense to recommend a break or else I don’t know that things would ever have gotten back under control. It was one of those rare, hilarious moments that would be the envy of any comedian. And while you wouldn’t have expected it to be a “productive” use of time, it was in a strange way. It, ironically, provided a pretty good analogy for understanding the impact of finding your “Sweet Spot”.

I personally think of a sweet spot as meeting the following 3 criteria:

Potential

What - It can be thought of as being based on strengths or talent but it’s always about optimizing unique attributes and/or abilities.

Potential Pitfalls - It’s normal to overestimate abilities. For example, most people feel they’re a better than average driver and a lot of them are wrong. It can also be difficult to understand. For example, while it might not be difficult to understand that someone with short legs isn’t going to be a great runner, it can be more difficult to figure who’s the most likely to succeed at winning Survivor.

How – It’s not only about working hard; you also need to find ways to get the prerequisite resources. You won’t win Gold at the Olympics without a good coach, the best equipment and facilities, and a lot of hard training.

Passion

What - You have not only to care but to really care. This is about providing motivation. Without it you have nothing.

Potential Pitfall – If you sacrifice what you care (really care) about “to make money” it simply won’t work as well than if you can find something that you really care about that can also make you money. And it’s not an easy thing. It takes a lot of work. You need to do a lot of self-reflection to discover treasure, and unfortunately, most people don’t know where to start, much less have the drive to see it through. And while most people think they “know thyself”, most don’t “know thyself” as well as they think. No one gets a perfect score on self-awareness.

And it saddens me when I see great people frustrated because they’re “comfortable” and afraid to change. You won’t find your “Sweet Spot” by being comfortable. It takes iterative, extensive exploration to figure it out.

How – Value identification exercises will help, as will peak experience reviews, or simply answering: What’s most important?

Opportunity

What - Where (as per Jim Collins) you understand (it’s all about the insight) the key factors that create revenue enough that you can articulate it as profit/x. And, this is so difficult that I’ve never come across anyone who could do it on the 1^st try and generally not on the 2^nd or 3^rd either.

Potential Pitfall – It’s elusive. We’d all love to come up with a great idea but it generally doesn’t work that way. Timing is everything. We’re all a product of our time and so are opportunities, but few have what it takes to capitalize on them at the optimum moment. So, when opportunity comes along, don’t hesitate or it might be too late. The trick, of course, is to recognize it. No one is all-seeing but certainly maintaining awareness is key.

How – Keep looking until you find one/it.

In my experience, finding a person or a business that’s in their sweet spot is a rare thing and yet I think it’s something every person and business should be striving for. Why wouldn’t you want to? It’s always about leveraging strengths and militating weaknesses. It’s just a lot harder than it sounds.